Why are magazine franchises so popular?
Magazine publishing began in the 17th century so is it any wonder than things have changed so significantly. They were originally publications appearing on a regular basis and designed to appeal to specific interests in society and they were considered to be something between a book and a newspaper.
According to the history of publishing in 1693 a London publisher named John Dunton brought out the first magazine specifically for women.
So nowadays looking towards magazine franchises, it may no longer be what it once was. There are only about 200,000 people working in the industry which doesn’t sound like many from the 65 million people living in the UK.
Magazine publishers along with newspaper owners and broadcasters have all had to find other forms of revenue stream over the past decade according to The Guardian as digital media takes over from mainstream publishing. Men’s magazine sales are down and the celebrity gossip magazine print sales are down.
Really the most successful of them now are those concerning local news and events and funded by advertising from local businesses. The most popular and lucrative one to be looked into would have to be online opportunities where at least the reader base is there as statistics show virtually everyone is getting their news online now, whether it is paid for or not.
Also have you considered IT niches as they can also suit those looking at magazine franchises
Magazine Franchises – Hot or not
With magazine sales are hard to come by as apart from the big fashion magazines with the high end advertisements and glossy covers, no one is forking out their hard earned cash when it is just too easy to find everything online for free.
A business magazine may still be in demand in certain industries where the staff members are given a copy almost to supplement a team training course. A hotel chain may print a business magazine for their guests advertising the local businesses.
As do the franchising world magazine to keep up to date with all the latest business news and statistics. Same with what franchise magazine, how to keep up to date with the latest opportunities.
For an individual with a publishing background a magazine niche may be the best option as this is definitely overtaking print media in sales. Lucrative magazine types are going to be hard to come by.
As with all opportunities they also offer the training and support needed to get the new business up and running. But unless it is in the style of what franchise magazine or the franchising world magazine, it is likely that a magazine online is going to be the only winner here.
More and more people are choosing franchising as a way to run their own business but still with the security of knowing they have the backing of the brand owner.
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