The key to success with any marketing campaign is a calculated plan. They have experience designing effective direct marketing campaigns that will work in concert with your other marketing programs such as advertising, direct mail, tradeshows and seminars. Business to Business Marketing offers a variety of services to help you meet your sales and marketing goals. Please click on the categories below to learn more about these services.
Revitalisation of Your Existing Database
Give them your existing potential customer database and let them produce qualified prospects. You spend a great deal of money creating your database by purchasing lists, attending tradeshows, conducting direct mail campaigns, and advertising in trade publications. Let B2B provide a return on your investment with lead generation programs. Their experienced marketing representatives can find those potential customers that are ready to buy now.
Generation of Hot New Prospects
They have access to many reliable resources that will allow them to bring you an influx of fresh new prospects. They can identify decision makers within your target market, generate new leads from your existing marketplace or put you in a whole new arena.
B2B can purify your contact database to ensure that contact information is correct so future direct mail and other promotional campaign materials will reach the appropriate contact. They can obtain contact names, email addresses and other key information.
Put your product demonstration on line and B2B can walk your prospects through a comprehensive presentation. This will allow your prospects to see your products and help move them to the next step in the sales cycle.
New Product Introduction
You have tested the market and you know the marketplace is ready for your newest offering. Get a head start by letting expert teams of "introduction specialists" excite your potential customers by introducing them to all the benefits your new product has to offer. They can skim the cream and pass the qualified candidates over to your sales force. While they are busy closing deals, they can continue to find more qualified prospects.
Direct Mail Follow-Up
Well targeted direct mail campaigns remain one of the most effective ways to get your message to your marketplace, however results can be difficult to measure. You can significantly enhance the effectiveness by following up with a telephone lead generation campaign. B2B can escort qualified prospects to the next step in the sales cycle.
Advertising is expensive and results are extremely difficult to measure. In order to get the most from yours you need to respond quickly to inquiries and website visits. Give them your advertising leads and they will give you the prospects that are ready to move. They will separate the prospects from the suspects. And, with their extensive tracking system, they can tell you if your ads are effective.
You can spend thousands of dollars designing a first class website but it doesn't do you much good if no one knows about it. B2B can conduct an outbound calling campaign to make your target market aware of your existing, new or improved website.
Sales Cycle Management
Teams of telesales specialists can take prospects through the entire sales cycle and close sales for you. They can generate interest and qualify prospects, send a proposal and follow-up if necessary, and take credit card orders over the phone.
Online marketplaces are becoming the meeting place for buyers, sellers, supplies and distributors. B2B can help you populate your online community by generating sales of websites, virtual trade show booths, offer exchanges, and online auctions. B2B will complete the registration, close the deal, take the order and complete the transaction online.
Market Research and Surveys
Sounds good on paper - the development team thinks it will fly, the manufacturing team is ready to start production, the marketing team is ready to produce collateral material, the sales team is ready to catch a plane and go do presentations. Wait a minute, who is going to test the marketplace?
They can conduct an intensive market research campaign to ensure your newest offering will be a success. They will craft a comprehensive survey and conduct one-on-one interviews with your prospects to gain first-hand information as to their interest and need. And, while they are at it, they can give you the hottest prospects.
Market research services include areas such as:
* Market Awareness
* Customer/Potential Customer Perception
* Advertising Effectiveness
* Competitive Evaluation
* Offering Testing
Customer Satisfaction/Loyalty Surveys
Do you really know what your customers think of your product, service and support? Let them find out for you. They can conduct an extensive survey and give you valuable feedback about your customer’s perception. They can even give you some suggestions on how to implement or improve your customer loyalty program.
Internal/External Sales Force Evaluations
What happened to those great leads you uncovered from your last few ads or trade shows? Did they decide to "put it on the back burner" or did they go with the competition? Did your sales force do everything right or was something missing? As an unbiased third party they can query prospects and get you the answers you need to make your sales force even stronger.
Targeting the right market is one of the keys to a successful marketing campaign. Take the guesswork out of your marketing strategy by developing fact-based strategies to transform your company into a more profitable business with a competitive edge.
Some offer a complete suite of database and market strategy services including Database Procurement, Database Appending, Market Penetration Analysis and Market Strategy Consulting.
B2B can procure or append a database for your direct mail campaigns, lead generation campaigns, event invitation projects and email blasts, as well as provide you with a variety of analytics and reports. You will gain access to accurate, up-to-date, top-rated data for thousands of U.S. businesses in your market.
Some provide a wide range of sales and marketing options and benefits including:
* Identify your target market.
* Develop highly targeted prospect lists based on key demographics.
* Append your database with critical data elements to manage the quality, completeness and freshness or your prospect and customer information.
* Determine what percent of the market you own and develop growth strategies.
* Use critical data to anticipate and meet your customers' needs.
* Track performance with valuable reports.
* Analyse and manage your sales territories and channel partners more effectively.
* Tailor your marketing message to each of your customer segments.
* Test "sample" lists before rolling out to find out if a particular product, direct mail piece or price promotion will appeal to the segment you are targeting.
Lead Generation Training
Let them teach your lead generation team the tricks of the trade. They will provide in-depth training courses at your site and cover everything from how to engage the gatekeeper to determining your value proposition.
Now that your sales team has pre-qualified sales leads, how do they close them? Sales training courses will provide your sales team with everything they need to know about turning warm leads into sales quickly and consistently.