UK Craft, Gifts and Partyware Franchises
There are quite a few searches now for craft and gift franchises. However, what I find interesting is that none of the websites dedicated to franchising, nor the industry affiliations, etc. include a grouping with this name. Rather, there are 'Arts and Crafts, 'Gifts and Collectibles,' or similar; but there's no reason your business couldn't be a craft and gift franchise.
What if it were designed to provide crafting ideas that naturally result in gifts. Let's discuss some ideas that might help to develop such a business.
Why You Need This Type Business
Obviously, there are many different types of businesses from which you can choose that have one or the other of these two products/concepts. If you've analysed your passion and really feel you'd be more comfortable having the two combined, then you are more likely to dedicate the necessary time to make sure the business succeeds. That's a primary consideration.
Most likely you have a particular craft that you'd want to be the focus for the business. That craft should obviously result in an end-product that is conducive to gift-giving. Perhaps you enjoy schooling others in this craft, providing sessions where several of your customers work together developing their gifts, etc. There could be a significant social aspect to your business. If all of that sounds like you, then move forward.
Starting from Scratch vs. Modifying an Existing Business
If you want your business to be a franchise there are a couple of ways to accomplish that. You can start the business from scratch, grow it to a successful enterprise and then franchise the concept. Of course, you will want to walk before you crawl.
Make sure your business is successful, that it is running efficiently and that you have duplicatable procedures in place, so that you don't have to be there for it to be successful. If you can't get there, you won't be able to franchise it. Get and read Michael Gerber's book, "The E-Myth Revisited." It's relatively short but gets the point across regarding what you have to do to replicate your successful business.
The other option would be to find an existing franchise that is involved in your craft and approach them about an addition, or adjunct, to their concept. You could show them how to tweak their business to provide the gifting component of the finished products.
Perhaps you could show them how the addition of educational sessions several times per week could bring more loyal customers who would complete their projects and allow the store to sell them. While you may find that most franchises are reluctant to change a successful model, if you can show them that your ideas are very complimentary to what they already have, you should be able to find one that will work with you.
Marketing Your Concept
Whichever way you proceed, you'll need to find an efficient marketing mechanism. A craft and gift franchise is a new combination of products/services. That's good and bad. Some would say that it's bad because, if there were a market for this, your idea would already exist. As you know, however, new ideas usually stem from minor modifications to something that already exists.
So, you could have a winner, but the public needs to be made aware of it. The most efficient way I know to go to market in today's environment is the proper use of the internet. You can be extremely efficient in specific geographies as well as on a world-wide basis, perhaps even more so locally. You should learn how to be successful on the internet as soon as possible.