Leading the Way is the sister company to OSCAR Pet Foods, the largest pet food home-delivery franchise in the UK.

With an abundance of animal behaviour expertise and a keen eye on the pet industry, we’ve spotted a gap in the market for much needed pet ownership support.
And with twenty years’ experience in a growth industry, we have the knowledge to help you build and maintain a successful business. Our expertise in training and franchise support will provide you with the confidence to help busy pet owners manage their day-to-day pet care needs and routines